Parent: My child was so ungrateful when they received a gift from great aunty Joan, I was mortified. Me: It’s okay! Parent: It’s not okay, it’s embarrassing and rude! Me: I can empathise that it can feel like that, of course. You don’t want your child to come across as rude or ungrateful, and you would hate to upset anyone that was kind enough to give your child a gift. It might feel very embarrassing. But like a lot of parenting predicaments, it's not about us, it's about them.

Let’s look at present-opening from a child’s perspective...

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