The home of parenting experts

Meet the team
behind bloss

Our story

Whether trying to conceive, first time mums or to refresh our memories when our families grow, we found we wasted hours of time Googling information about our parenthood journey, often not finding what we were looking for or sifting through anecdotal and incorrect advice from other mums, rather than qualified experts – resulting in more stress and frustration.

Spotting a gap in the market, we decided to launch bloss, the home of parenting experts. An education and lifestyle platform that helps parents and parents-to-be (whether a man, woman, carer) start a family and raise their little ones.

Our mission is to connect people to a one stop shop of credible, trusted and user rated professionals across their entire journey including TTC, pregnancy and parenting from baby to teenager in order to make their lives easier.


Bloss is the brainchild of Steph Desmond and Binky Felstead. As mothers, they intimately understand the challenges parents face when seeking expertise at any stage of parenthood. Binky’s media profile and reach as a mummy influencer combined with Steph’s experience at leading the launch and meteoric growth of Uber across the United Kingdom to become a global market leader, together, they form a formidable partnership.

Steph Desmond

Steph left a career in finance after seeing the potential of Uber. First 100 employee globally and number 3 of the founding UK team, she grew the platform from just a handful of riders in London, launching Uber in several UK cities to become the dominant market leader globally. As an early stage tech investor and advisor, Steph knows how to hustle, scale and grow good ideas into great businesses. She is the proud mother of Tadhg and Pearl, with one more on the way.

Binky Felstead

Following a successful media career, Binky is now one of the UK’s most trusted and admired voices on parenthood. Binky will work closely with Steph in shaping the creative strategy of the platform, using her influential network to grow the bloss community of qualified parenting experts and users. She is the proud mother of India and is expecting her second in June.

How bloss works
Easily search for your hand-picked, user rated and reviewed professional experts
Book video calls and in-person appointments with calendar integration
View informative, inspiring content from your experts via videos, articles and audio
Premium content:
downloadable courses, planners and routines
Community chat forum, interact with other parents and experts
Shop ‘til you drop! Buy recommended products in our shop
Partner with us
Advertising opportunities
Media enquiries
Marketing & brand partnerships
Influencer partnerships