Hi! I’m Zoe the owner/founder of our small family company, The Phive. We live in rural Oxfordshire with our two dogs, five chickens and a duck – life is full of muddy walks and cock-a-doodle-doos.
With 17 years of teaching and school leadership experience and a specialism in early literacy, I am here to offer support with learning to read. I have a real passion for creating enjoyable learning experiences that set children up for positive experiences. Much of my practice is underpinned by growth mindset which is the key to confident, happy learners who don’t fear mistakes but instead know they are a vital part of success . I have a specialism in phonics and am happy to advise on struggles with phonics, tips on when and where to start with the ‘learning to read’ journey, jargon busting for parents and advise on the frustrations that can come with supporting a new reader.
As a company, we are three years old and have diversified from tutoring into producing high quality, sustainable learning resources. We comprise of my daughter ( a product designer currently studying for a masters in digital advertising ) our illustrator who works for us freelance and myself. Our first product, ‘Enchanting Learning Phonics and Storytelling Cards’ ( set 1 of 3), launches in October with sets 2 and 3 following in February and May.
My passion lies in creating engaging products that ignite enthusiasm for learning with memorable experiences. We aim to produce products that are multi-functional, beautiful and sustainable. We want them to sit within homes and classrooms as a prized possessions that evoke a magical experience alongside the practicalities of learning to read and write.
I love our little team and how the whole family feed their ideas and passions into the business. We are called The Phive as we are a family of five who sit around the dining table mulling over new ideas and possibilities which have always sparked that extra bit of enthusiasm to get up and get into life.
So, happy to help where I can at the same time as bringing you gorgeous resources to support the learning to read and write process in a magical and memorable way!
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